AI consulting and automation for small and mid-size businesses

You have been told to do something with AI. Nobody has shown you where it would pay off in your business. I find the two or three workflows where it actually would, automate those business processes, and leave the rest alone.

Most AI advice is written to sell you a tool

The pitch you are getting describes a product, not your business. It assumes your data is clean, your process is written down, and the task repeats often enough to pay back the build. Three assumptions, and in most companies I look at, at least one of them is wrong.

That is expensive in a specific way. You buy licenses, somebody configures the tool, it works in the demo, and six weeks later your team has gone back to the spreadsheet. The money is gone and the process did not change.

Finding the two or three places AI actually helps

I walk your main workflows with the people who run them, then sort every candidate into one of three buckets.

  • Worth doing with AI. The task involves language, judgment at scale, or messy inputs that rules cannot cover. Enough volume to pay for itself.
  • Plain automation solves it for less. A scheduled script or an integration between two systems you already pay for does the same job, cheaper, and with no model to monitor.
  • Not worth doing yet. The data is not reliable enough, the process changes too often, or the volume is too low. I say so rather than build it.

That third bucket is usually the biggest, and it is the reason this work costs less than people expect. Most of the value comes from deciding what not to build.

What automating a business process looks like

Two examples from work I am doing now, one for a client and one on my own business.

Calls that were turning into missed work

A vacation rental cleaning business where the owner fielded every inquiry, reschedule, and cleaner callout herself. Routine traffic was burying calls that could have become jobs, and every quote was built by hand. We mapped the workflows first, then started with one thing: answer the basic questions, give an instant estimate from the property details, and pass only serious prospects to her.

Read the AI front desk case study

Running my own site without a CMS

I test technology on my own business before I recommend it. This site used to run on WordPress with a caching layer and a firewall to manage problems the architecture created. It is now static files with no database and no login, and I manage content in plain language with AI instead of a CMS. That is the limit I found by doing it, not by reading about it.

Read the AI content management case study

I am also building WrapInsights, an AI-powered analytics platform for business owners who are not technical.

Where to start

If you keep hearing that you should "do something with AI," the useful question is narrower: which two or three of your workflows would AI actually improve, and is your data ready for it? This review answers that before you spend money on tools or developers.

  • A short list of AI use cases worth pursuing, ranked by business impact
  • A list of tasks that plain automation solves for less
  • Cost estimates and data and security risks for each recommended use case
See the full AI Readiness Review

Questions I get asked

The AI questions people ask most, from where it fits to what it costs and whether your data is ready, are answered together with the rest of the site's questions.

Read the AI questions on the FAQ

Tell me where the time goes

Describe the work that eats your week. I will tell you whether AI is the right answer, whether plain automation is cheaper, or whether the honest answer is to leave it alone for now.